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| Keywords: DAVID JONES LIMITED CUSTOMER RELATIONS LEVEL 8 65-77 MARKET STREET SYDNEY NSW 2000 Attention: Mr. Iain Nairn Chief Executive Officer WHAT ARE THE OPPORTUNITY COSTS FOR NOT PRINTING ALL PARTICIPATING PARTNER NAMES OF REWARDS CARDS ON RECEIPTS Dear Mr. Nairn, I wish you well. I am a regular shopper at David Jones. Imagine that you are a customer that had scanned your rewards card and made your purchase; receipt printed. Would you be motivated to shop at Partner Brands of David Jones Rewards Cards if you know about the existence of these Partner Brands from the receipt in the first place? It will only cost 5 – 10 words to print the names of the Partner Brands for the David Jones Rewards Card on the Receipt in comparison to the opportunity that the customer would refer to the receipt and shop at the other Partner Brands to earn points and thus bringing additional sales; max profits; increase your salary; up your bonus; enhance job security; growing share price for yourself. I will be extremely grateful for your help if you could consider this feedback in starting a project for your management team when you decide to enhance the Point of Sale system when the time is right and a successful project outcome is needed to secure your position. retail technology transportation signs foodanddrinks | ||||
